Tinapay Festival Potential Tourist Attraction in Batangas, Philippines

This study was conducted to assess the Tinapay (bread) Festival in Cuenca, Batangas. Specifically, this research determined the development strategies of community-based tourism in terms of planning, organizing, directing, and controlling; evaluated the effects of development of community- based tourism Tinapay Festival in Cuenca; proposed an action plan in promoting tourism in Cuenca. The study used descriptive method with the survey questionnaire as data gathering instrument which was administered among 100 respondents. The results of the study revealed that the respondents agreed that in order to achieve the success of the Tinapay Festival, there must be careful planning, organizing, directing and controlling. Most of the respondents are 60 government officials and 40 locales who agreed that the community involved and the committee in charge proved their incomparable teamwork which made the Tinapay Festival successful. They developed great teamwork through fair distribution of task resulting to respect and trust of the residents.

Keywords: Community-Based Tourism, planning, organizing, directing, controlling, development.