The Market Environment Innovation of General Trias City A Baseline Study of Micro, Small and Medium Enterprises’ Awareness and Readiness Towards Smart City Project

The smart city project is a development approach in innovating the market and business environment of local government units in the Philippines. The strategy focused on aligning economic and market resources with available technologies to make it more efficient and effective. Hence, the researchers aimed to determine the awareness and readiness of selected enterprises in the vicinity of General Trias, Cavite. The researchers used descriptive-correlational research design in the study. The results of the study revealed that most of the respondents’ business length of operations were ranging from 0 to 5 years, have 1 to 9 employees, sole proprietorship type, and have an initial business capitalization range of 3,000,000 and below. The findings also depicted that most of the respondents were aware and ready with the implementation of smart city project in terms of implementation, activities, process, and concept. Furthermore, the findings also revealed that most of the enterprises were afraid to adapt within the implementation of smart city project as a key perceived challenge identified. Moreover, the study also revealed that there was a significant relationship between the respondent’s awareness level and readiness. Thus, the researchers recommended to further intensify the strategy of information of dissemination of among stakeholders through varied approaches and platforms.

Keywords – Cavite, descriptive correlation, enterprises, local government unit, smart city