The Journey of Pong Lang Sa On in the Thai Entertainment Business

Pong Lang Sa On is a Thai musical group, who perform traditional pong lang music with elements of pop, rock and comedy. They mix Northeastern and Central Thai cultures, combining folk music, dramatic arts and live performances that relate to the young generations of Thai people. They modernize traditional performances by including jokes to entertain viewers. The cultural adaptation of Pong Lang Sa On has led to their popularity and importance for Northeastern Thai folk music. Before going mainstream, the primary concern of Pong Lang Sa On band-members was their specific group identity. After Pong Lang Sa On entered the entertainment business, their identity became a sensitive issue. They needed to adapt their original style in order to be accepted by the general public, while continuing to conserve and spread Thai culture. The band members analyzed data to find ways to strengthen and adapt Pong Lang folk music in order to spread traditional culture. In 2013, Pong Lang Sa On ended their contract with R-Siam so that they could manage their business independently and focus on promoting and conserving Thai culture.

Keywords – Pong Lang Sa On, entertainment, performing arts, business, ensemble.