The Cross-cultural Communication of Chinese Culture by Film and Television from the Perspective of Cultural Confidence

Film and television, as the benchmark of Chinese culture’s cross-cultural communication, is closely connected with cultural confidence. Only by insisting on cultural consciousness and cultural confidence, will China’s film and television be invincible in the international film and television circle. The culture in film and television is divided into traditional cultural symbols and traditional cultural connotations. The transcultural communication of film and television has three strategies or channels: “going abroad by borrowing ships from others,” “going abroad by creating ships by themselves” and “attracting others to sail to China”. A good translator is an external accelerator for cross-cultural film and television. When the film and television culture is disseminated to the outside world, good translations should be used to help the external transmission of film and television culture and help foreigners to understand Chinese culture.

Keywords: communication strategies, Chinese culture cultural self-confidence,; transcultural communication, translation quality.