Supply-Side Structural Reform of Tourism Undergraduate Education in China

The structural reform of China’s tourism undergraduate education is facing the structural reform of the economic supply-side, the increasing strategic position of tourism in the economic society, the globalization of the tourism market, and the ever-changing science and technology. It is facing the realistic requirements of increasing effective supply, reducing supply and demand misplacement, and making up for the gap in professional talents. In response to these requirements, this paper uses a variety of research methods such as literature review, questionnaire survey, and on-site visits to obtain successful international experience in tourism and hotel undergraduate education, get important data on two educational needs of students and industry enterprises, and use the importance-satisfaction (IPA) analysis theory and SPSS statistical software to statistics and analyze the data. Finally, from the perspectives of teaching plan, training objectives, teaching methods and means, internship positioning and management, the paper proposes some systematical and comprehensive recommendations for the supply-side reform of China’s tourism and hotel undergraduate education.

Keywords-Tourism; Hospitality; Undergraduate education; Supply-side reform