Strategies and Problems in the Promotion of Taal as a Culture and Religious Destination

Taal as a Culture heritage has been discovered as an important marketing tool to attract those travelers with special interest in heritage and arts. Taal reigns as one of the most culturally preserved sites of the country’s four-century Spanish and forty year American colonial eras. It conforms to the old town layout combining municipal, hall, school, church and market. Taal heritage town is a fine example of a sustainable development as well as responsible and ethical promotion of culture tourism in the Philippines. The study aimed to determine the strategies and problems in the promotion of Taal as a Culture and Religious Destination. More specifically, it identifies the current number of tourists visiting Taal, to determine the best promotional strategy in promoting taal and to identify the problems encountered by the tourists of Taal. The descriptive method was used in order to determine the needed information. A modified questionnaire was constructed to obtain the data for the study. The researchers conclude that the commonly visited tourist attraction in Taal were Escuela Pia, White House and Basilica of St. Martins of Tours. Based on the survey, the respondents agreed that historical sites were considered the most effective promotional strategies used in Taal. Lastly, the respondents for this research agreed that presence of beggars was the common problem encountered by the tourists.

Keywords: Tourism, Culture, Batangas, Religious Destination