Social Media: Attraction or Addiction?

Social networking, which is one of the main products and tool of web 2.0, attracts all age peoples from the society to its virtual world and citizens. It offers a variety of opportunities to the young peoples to go beyond their limited real world to unlimited virtual world where they can do anything without any formal restrictions. Youths are the easiest victim of this virtual world’s problems. Social media addiction is now being considered as psychological disorder in all around the world. This study aims to determine level of social media addiction. Social media addiction level shows a continuous increase in daily life internet consumption. Frequently visiting on social media platforms also responsible for the development of social media addiction. This survey was done on the students of Central University of South Bihar, Gaya, India. In the survey 200 students participated from School of Education and School of Law & Governance. Among the participants 41% were female and 59% were male. Most of them were Facebook and WhatsApp users. After going through the research, it was found that among the participants most of them were addicted to social media. Most of the participants didn’t have addiction to social media. Social Media Addiction was not significantly differing on the basis of gender, but male students were more addicted to social media. Due to expansion of Internet availability, rural students were more addicted in comparison to urban students. Overall, student studying under School of Education were more addicted.

Keywords – Social Media, Social Media Addiction, University’s students