Social Distancing Practices and Its Acceptability as new Ethics and Protocol in Theme Park

These days, the amusement and recreation industries are enhancing. Theme Park staff and customers have continuous interactions. Customer satisfaction is a preference in the said industry. Customer satisfaction is the audit of how the theme park can commit to the necessities and needs of the customers. To attain this quality service required, the staff and management must perform explicit services to achieve the satisfaction of the guests, even in a new normal. This study was conducted to acquire an assessment of the satisfaction and level of implementation towards a theme park in Sta Rosa City through assessing the significant relationship when measured in terms of the psychographic profile of the respondents and different factors such as level of satisfaction and level of implementation on the practices in social distancing. This research conducted a descriptive method and a quantitative method approach. The participants for this study are those persons who have been experiencing the new normal setting in the theme park with implemented safety protocols. Based on the findings, there is a high level of customer satisfaction among consumers of theme parks. The results showed that the psychographic profile did not affect customer satisfaction. The output on the last part of the results and discussion serves as the recommended enhanced strategies for the improvement of customer satisfaction inside the Theme Park for the better normal. This research helps widen the vision of the students, professionals, and officers under the amusement and recreation industry to have a better understanding.

Keywords –  Customer satisfaction, social distancing, theme park.