Resort Online Reservation: Basis for Action Plan

The research conducted mainly focus on assessing resort which offer online reservation system. The study is focused on examining the factors affecting intention to use resort’s online reservation system. It aims to identify the profile of the customers in terms of age, gender frequency of visit, educational attainment, and frequency of internet use. This study evaluates the resorts online reservation system in terms of service quality, usefulness, ease of use, online reviews, experience and satisfaction. They are also able to test the significant difference on the responses when grouped according to profile variable. Lastly to propose a plan of action based on the result of the study. The study used descriptive method in the evaluation of the online reservation of resorts. The participants of the study are 305 customers of selected resorts using online reservation system. Majority of the respondents are 18-29 years old, male third time to visit the resort. Finished vocational studies, using internet twice a week and use website reserve for resort accommodation. There is a high level of assessment on the online reservation system is evaluated with regards to usefulness, satisfaction, ease of use online reviews, service quality and experience. The assessment of resort online reservation does not vary across each profile. Proposed plan of action was formulated to enhance the evaluation of online reservation system of resorts.

Keywords: Assessment & Online Reservation