Potentiality of San Luis, Batangas as an Agritourism Business Destination in the Philippines

Agritourism in the Philippines has a long way to go before it becomes an economy driver of rural communities however, might work in the country since farming is an integral part of Filipino Culture. In fact, Philippines is considered as the top 8th agritourism destination of the world. This study aimed to determine the potentiality of San Luis, Batangas as an Agritourism business destination in Batangas Province. Specifically, it described the Agritourism business in terms of farming, fishing, livestock and production of value added farm products, identify the problems in the development of Agritourism business; test the significant difference in the problems encountered when grouped according to respondents and proposed a development plan in order for San Luis, Batangas to be a potential Agri-Tourism destination. The research used descriptive method using documentary analysis and questionnaire as data gathering instrument. Farmers, teachers and local government officials were the respondents of the study with weighted mean and ANOVA as statistical tools. It was found out that agritourism business in San Luis, Batangas has potential in terms of farming, fishing, livestock and production of value added farm products, there are problems encountered in the development of Agritourism business such as lack of business training and development plans was proposed to help improve the agritourism business in San Luis, Batangas.

Keywords – Agritourism Business, Agritourism Potentiality, Development Plan