Political Ideologies on the Philippine Press

A political ideology is what guides a country and makes a government effective. Moreover, media serves as the society’s watchdog. Media is  the most effective tool in shaping public opinion. Among the different types of media, the newspaper is the oldest and was the most effective tool in shaping public opinion. There are several types of a newspaper article. However, it is the editorial article that is considered as the heart of the newspaper. With this, the study examined the present political ideologies in the editorial article of the three leading broadsheets in the Philippines (Philippine Inquirer, Philippine Star, and Manila Bulletin) which the researchers referred to as the Philippine broadsheets. Also, the research aimed to analyze the factors that are evident in an editorial article such as the focus and the treatment present in the political editorial articles of the three leading broadsheets. Comparative content analysis method was used to generate the data analyzed. In choosing the unit of analysis, the study utilized the Purposive Sampling Method with the intent of the researchers in filtering out highly political editorial articles. The result of the study showed that majority of the political editorial articles published by the Philippine Broadsheets from June 2014 to June 2015 present Liberalism as their political ideology and most of their political editorial articles were treated neutrally.

Keyword: editorial articles, Political Ideology, Comparative Content Analysis, Philippine Broadsheets