Kannah Mitzi R. Gunay, Honey Lyn T. Aquino, Nadine N. Hernandez, Mel
Light M. Mauro Angel Taporco, Carmelite Joy Aila Villanueva and
Sevillia S. Felicen, DBA
College of International Tourism and Hospitality Management,
Lyceum of the Philippines University, Batangas City, Philippines
Date Received: November 8, 2018; Date Revised: January 13, 2019
Perception of Senior High School Students to Pursue Cruise Line Management Program 673 KB 4 downloads
Kannah Mitzi R. Gunay, Honey Lyn T. Aquino, Nadine N. Hernandez, Mel Light M. Mauro...
This study aims to assess the perception of senior high school students taking up Accountancy, Business and Management (ABM) and Technical – Vocational Livelihood (TVL) track to pursue Cruise Line program. Specifically, it will present the profile of the respondents; determine the perception of senior high school students to pursue cruise line management program; identify the factors that affects senior high school to pursue Cruise Line program in terms of internal and external factors; test the significant difference on the perception of senior high school to pursue Cruise Line program when grouped according to profile variable; propose a marketing strategy to promote Cruise Line Management Program. The study used descriptive method of which was statistically treated using frequency distribution, percentage, weighted mean and analysis of variance (ANOVA). Based on the result, majority of the respondents belong to the age of 17 years old, females, enrolled in ABM strand and has a family monthly income of Php 20, 000 and below; the students perceived that the program will help improve their intrapersonal and interpersonal skills; and provides great opportunity to work in Cruise Line industry. A proposed marketing strategy was formulated and may be implemented not only to promote more about Cruise Line program but also help and motivate students to become successful professional individuals.
Keywords – Pursue Cruise Line Management Program, Senior High School Students