Media Profession: Its Pains and Strains in the Radio Broadcasting

Radio broadcasting is still one of the most dependable media portals of today’s society. Majority of households in Camarines Sur still owns a radio monitoring set for their news, information, and entertainment. This study focused on the pains and strains in media profession of Radio Broadcasting in Camarines Sur which reflects the state of the radio broadcast industry in the locality. How the issues and challenges affect the credibility of the radio broadcast practitioners and sustained its factual and balanced programming. This employed descriptive survey using qualitative-quantitative approaches on the data gathered. Survey questionnaires were administered to five (5) Amplitude Modulation (AM) stations and seven (7) Frequency Modulation (FM) stations with news and public affairs in the Province. Findings revealed that only 17.9% of the current practitioners having a graduate degrees leading to media practice. Furthermore, communication skills were extremely important in the profession. The internal and external problems were seldom encountered except for management and being influenced by politicians, which were moderately encountered by the radio practitioners. These factors can affect in the presentation of unbiased news and information and in sustaining balanced programming. And there is no other way but to let these radio practitioners publicly accountable by adopting the highest ethical standards in the practice of their profession. Considering its high risk on the nature of the job of media practitioners might experience, the Kapisanan ng mga Broadkaster ng Pilipinas should design a program giving for security protection, insurance, training programs and additional benefits to its practitioners.

Keywords: radio broadcast media practitioners, credibility