Measuring the Resort Business Competitiveness in Batangas Province

This research study measured the resort business competitiveness in Batangas Province, Philippines. The results reveal the competitiveness of the resorts in Batangas Province in terms of core resources and attractors, supporting factors and resources and qualifying and amplifying determinants as observed by the tourists to test the significant differences in measuring the tourist destination competitiveness of the resort business when grouped according to business profile; to propose an action plan based on the results of the study. This study used descriptive method with resort guest and managers/owners as participants. Data were gathered and presented using various statistical tools, based on the results majority of the resorts are not accredited by DOT, with 10,001 to 20,000 guest arrivals per year and operating for 5 to 10 years, resorts are considered competitive in terms of core resources and attractors (physiology and climate), supporting factors and resources (spirit of hospitality) and in qualifying and amplifying determinants (safety and security), oldest resort in the business industry has better understanding of surviving in the market place through facilitating the resources and an action plan was proposed to resorts owners, local government and DOT.

Keywords –Resort Business Competitiveness, Batangas Province