Measure of Quality as Contributing Factor on Pursuing College Degree in Engineering as Input to Marketing Strategic Plan

Providing quality is one major process of image building especially for academic institutions. This study aims to determine the qualities of a university that  serve as factors that contribute for the students to decide where to pursue a college degree with an end result of enhancing some marketing strategies on how to keep the costumers informed of the university initiatives of creating high degree of reputation. Descriptive type of research was utilized in the study with freshman students as respondents. Results showed that High Board Examination Performance in terms of quality education mainly contributes in pursuing college degree of the students in the university where they were currently enrolled. The same is true with the ISO 9001:2008 Certification and Internationalization of Education. They believed that the safe and secured environment of the university contributed much to make their decision where quality education is the major advantage of their selected university over the other universities of their choice. Level of awareness of the students contributes to their decision to pursue college degree in their selected university in terms of high performance of students in academics, high-performance of graduates in board examinations and at the same time as home of board top notches.

Keywords: Image Building, Education, Descriptive, Philippines