Genie Mae R. Bihis, Dawn Arbie F. Cleofe, Abigail Eiden M. Viñas, &
Beverly T. Caiga (PhD)
Communication Arts Department, College of Education, Arts and Sciences,
Lyceum of the Philippines University, Batangas City, Philippines
Date Received: June 26, 2017; Date Revised: December 17, 2017
Mass Communication Students’ Challenges in the Stages of Film Production 570 KB 4 downloads
Genie Mae R. Bihis, Dawn Arbie F. Cleofe, Abigail Eiden M. Viñas, & Beverly...
The study aims to determine the challenges in the stages of film production encountered by the Lyceum of the Philippines University-Batangas mass communication students. Specifically, it aims to determine the effects/benefits of film production to students as well as the problems encountered by mass communication students in the five aspects of film production namely development, pre-production, production, post-production, and distribution. Furthermore, the study also aimed to test the significant relationship between the benefits of film production and the problems encountered by mass communication students during its process. Lastly, the study proposes solutions in order to lessen these problems in film production. The study is a descriptive type of research using a questionnaire as an instrument to gather data. The results show that the respondents strongly agree that film production develops literacy and communication skills such as speaking, reading, writing, and listening. Moreover, the respondents agree that they encounter problems on film production with regards to development, pre-production, production, post-production, and distribution. The researchers recommended that the plan of action may be considered to address the problems encountered in film production by mass communication students. Among the strategies stated in the plan of action include using improvised materials for filming, acquire additional lights and equipment, and review curriculum to integrate additional classes or lessons. Future researchers may conduct a follow-up study after a few years to determine which problems have been addressed and if improvements have been made.
Keywords: Challenges in Film Production, Stages of Film Production, Mass Communication students