Internship Performance of AB Communication Students from 2014 to 2017

This study aimed to determine the Industry Feedback on Trainees’ Performance of Bachelor of Arts in Communication Students for A.Y. 2014 – 2017. The study made use of the descriptive and retrospective method and obtained data as revealed by the Student Trainee Performance Appraisal Report in the field of radio and television. It was found out that when it comes to knowledge and skills in print, radio, and TV, majority of the communication students are found to have a very good performance while excellent in attitude and personality. Further, there is a significant difference on the knowledge, attitude and personality of the communication students in the media outlets while highly significant in skills; knowledge of the communication interns is found to be the main problem encountered by the researchers while a plan of action was proposed to improve the OJT performance of the AB Communication students of LPU – Batangas. It was recommended that the Internship Office through the CEAS Dean may conduct seminars and activities that would hone students and familiarize them to the print, radio and tv industries before deploying interns to the different fields. Moreover, the Internship Director may sit down with the CEAS Dean and Program Chair to review the existing student appraisal sheet and include communication related skills in the evaluation.

Keywords –Industry Feedback, Trainees’ Performance, Mass Communication Students, On-the- Job Training