Dudung Juhana
School of Economic Pasundan, Bandung, Indonesia
dudungjuhanastiepas@gmail.com
Date Received: February 27, 2018; Date Revised: April 11, 2018
Asia Pacific Journal of Multidisciplinary Research
Vol. 6 No. 2, 67-70
May 2018 Part II
P-ISSN 2350-7756
E-ISSN 2350-8442
Impact on Patient Trust of Healthcare Facility and its Implication on Brand Trust 822 KB 1 downloads
Dudung Juhana School of Economic Pasundan, Bandung, Indonesia dudungjuhanastiepas@gmail.com Date...
Previous research has shown that health facilities play an important role in improving patients’ trust as well as the image of health facilities. This research aims to determine the impact of health facilities and patients’ trust on brand trust. To know the effect, the quantitative approach is used by using structural equation modeling. The sample of samples is 179 people. The results show that there is significant influence of health facilities and patients’ trust on brand trust. This indicates that to increase brand trust it is necessary to improve health facilities and patients’ trust.
Keywords –health facilities, patients’ trust, brand trust.