Rasaq M. Adisa, Rosli bin Mohammed (PhD), Mohd. Khairie Ahmad (PhD)
Doctoral Candidate , Senior Lecturer and Dean, Senior Lecturer and Head
Department of Communication, School of Multimedia Technology and Communication
Universiti Utara Malaysia
adisarasaqm@yahoo.com, roslimohd@uum.edu.my, khairie@uum.edu.my
Date Received: July 19, 2015; Date Revised: September 6, 2015
Impact of news frames on ethnic groups‘ conflict behaviour 948 KB 1 downloads
Rasaq M. Adisa, Rosli bin Mohammed (PhD), Mohd. Khairie Ahmad (PhD) Doctoral Candidate...
The government of Nigeria and many African countries have taken several steps to reduce tension and prevent ethnic conflicts, but the persistent of the conflicts raise questions about the effectiveness of their mechanisms. In view of this, scholars have called for research to examine the perspectives of the actors in conflict in order to understand the motive and other things behind ethnic conflicts. The study adopted qualitative research method with in-depth interview approach guided by the two concepts of framing- the media frames and the audience frames. Series of in-depth interviews with 26 ethnic group leaders were thematically analyzed using NVivo 10 software. Data analysis revealed that some catalysts among which are newspaper framing, government failure and intolerance stimulate the conflict behaviours among ethnic groups and leaders. Significantly, the set of data presents new insights into motive behind ethnic group leaders’ conflict behavior and possible solutions to the phenomena. It was suggested that rule of media engagement should be strengthened through media self-regulation but with government monitoring.
Keywords: News framing, ethnic conflict, ethnic group, conflict behaviours.