Expectations and Experiences of Tourists on Resorts in Batangas Province

This research assessed the experiences and expectations of tourists on resorts in Batangas province. The result reveals the expectations and experiences on resorts in terms of venue/physical location, products and services, facilities and amenities, tourist activities and safety and security; tested the significant relationship between tourists’ expectations and experiences on resorts in Batangas Province; and proposed an action plan for innovative improvement of Batangas province’ tourist destination. The study used descriptive research method and a modified questionnaire. The participants of the study were taken from resorts. Data were gathered and presented using different statistical tools. The study concluded that the expectation and experience of respondents are parallel in all given instances on pleasantly-built environment, friendliness of the local people, various types of local transport, personal safety and security and opportunity to participate in religious activities. Moreover, there is a significant relationship between expectation and experience on attractions and resorts in Batangas province. There is high satisfaction in the aspect of atmosphere in the attraction; and good enough for facilities and amenities in the resort.

Keywords – Expectations and Experiences, Resorts, Batangas Province