Embroidery Industry as Tourist Attraction in Taal Batangas, Philippines

Taal is renowned for its fine art of embroidery being kept alive by the woman living in the heritage town. The study aimed to determine how the respondents perceive embroidery industry in Taal, Batangas. Descriptive type of research was utilized in the study. Results showed that respondents strongly agreed that human resources in terms of labor were adequate which indicated that multipliers occur in the business wherein, it was not just the tourism industry being benefited by the income coming from the tourist but also it provides employment. In terms of the monthly income of the respondents, most of them got a monthly income of 10,000 – 19,000 when their product establish contact to some extent, rapport with some entrepreneurs by engaging in a small business venture with them through friends who bought embroidery item in a bulk to be sold in the city. The respondents mostly agreed that the needle was the most adequate material resources in making embroidery. As the ways of the government of Taal in promoting embroidery, the respondents mostly agreed that the provincial events contributed to the promotion of embroidery. The promotion of provincial events got the highest weighted mean. Budgetary problem was the main factor for not engaging in embroidery. The respondents strongly agreed that because of changes in the design, modes of production and distribution, cost and materials capital increased.

Keywords – Embroidery, Taal Batangas, Heritage Town, Tourism Industry