Effects of Social Media to Communication Students’ Cognitive and Social Skills

The social media has a great help to student’s education. It is used by the students to interact with each other and is one of the most used communication tools of today. This study focused on the effects of social media to communication students of one academic institution in the Philippines in terms of cognitive and social skills. The total population of 53 mass communication students enrolled in the first semester during Academic Year 2016-2017 served as the respondents of the study. The findings show that Facebook is the most popular social media site that students utilized where they agreed that social media affects them positively in terms of cognitive and social aspects of learning. The study also indicates that there is a significant difference in the effects of the social media in terms of the profile of the respondents like age where those who are 21 years old and above experienced higher effects on cognitive aspects. The plan of action was proposed to address the effects of social media on AB Communication students where the strategies are recommended to help improve their cognitive and social skills. AB Communication professors may incorporate more activities or course requirements that allow the students to utilize the social media and able them to publish their outputs online.

Keywords – Social Aspects, Cognitive Aspects, Students, Social Media