Effectiveness of Facebook as a Social Networking Site used by the Students

The study aimed to assess the use of Facebook as social networking site being used by the students in one Private Higher Education Institution in the Philippines. Specifically, it sought to describe the profile of the respondents in terms of their age and gender, uses of Facebook as a social networking sites in terms of its reliability, functionality, accuracy; test the significant difference on the effectiveness of using Facebook as a social networking sites when grouped according to profile variables, identify the problems encountered in using Facebook. Descriptive type of research method was used in the study with 200 respondents. Result showed that students perceived that the use of Facebook was essential since they can have a peer to peer communication that would later develop into collaboration. The most common problems encountered in using Facebook inside the University is the restriction of browsing social networking sites including Facebook in the school wherein the students are using mobile data instead but very slow most of the time.

Keywords: Social Networking Site, Facebook, Assessment