[featured_image]
Download PDF
Download is available until [expire_date]
  • Version
  • Download 7
  • File Size 462 KB
  • File Count 1
  • Create Date January 11, 2024
  • Last Updated January 30, 2024

The Relationship Between Content Marketing, E-Promotion, E-WOM and Intentions to Book Hotel Rooms in Thailand

Supaprawat Siripipatthanakul,  Pongsakorn Limna,
Sutithep Siripipattanakul, Pichakoon Auttawechasakoon
Adjunct Professor, PhD, Asia e University, Malaysia
PhD Student, Rangsit University, Thailand
Associate Professor, PhD, Kasetsart University, Thailand
MA Student, Burapha University, Thailand
drsupaprawat@gmail.com  palmlimna@gmail.com
fedustt@ku.ac.th  pichchakun4997@gmail.com

  Content Marketing     Electronic Promotion (E-Promotion)     Electronic Word of Mouth (E- WOM)     Hotel Rooms     Intentions to Book