The experience of using e-commerce platforms affects the online purchase intention of customers in the FMCG sector in Hanoi city

Pham Van Tuan, PhD, Nguyen Minh Ha, Bui Duy Hiep,
Nguyen Quang Huy, Tran Thi Ngoc Mai and Pham Mai Phuong
Associate Professor, Faculty of Marketing
National Economics University, Hanoi, Vietnam

e-commerce platform experience purchase intention.


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