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Social Media Usage, Electronic Word of Mouth and Trust Influence Purchase-Decision Involvement in Using Traveling Services

Rawin Vongurai1, Dinesh Elango2, Kitti Phothikitti3,
Usakorn Dhanasomboon4
Graduate School of Business, Assumption University, Thailand.
rawinvng@au.edu1, vipdinesh@gmail.com2, kittipht@gmail.com3,
usakorndb@gmail.com4
Date Received: March 10, 2018; Date Revised: August 14, 2018

  Electronic word of mouth     Purchase-Decision Involvement     social media usage     Traveling Services     Trust