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Proposed Model for Consumers’ Buying Behavior on Cross-Border E-Commerce Platforms in Zhejaing Province, China

Sun Yide
College of International Business, Zhejiang Yuexiu University of Foreign
Languages, China
475121972@qq.com
Date Received: October 5, 2018; Date Revised: April 30, 2019

  consumer buying behavior     cross-border e-commerce platforms     ease of use     usefulness