Impacts of online banner advertisement on consumers‟ purchase intention: A theoretical framework

Salem Mohamed S. Busen, Che Su Mustaffa, Mohamad Bahtiar
Department of Communication, Sch. of Multimedia Technology and
Communication, Universiti Utara Malaysia
debo_debo10@yahoo.com
Date Received: December 29, 2015; Date Revised: February 3, 2016

Attitude towards advertising. interactivity message appeal Online banner advertisement purchase intention.


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