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Factors that Influence Agricultural Products’ Marketing Strategies on Consumer Buying Behavior in Hainan Province, China: Basis for Network Marketing Model

Feng Zeng, Lin Peng
School of Economics and Management, Hainan University, Haikou City,
China; Graduate School, Lyceum of the Philippines University, Batangas
City, Philippines
632245747@qq.com
Date Received: August 24, 2018; Date Revised: October 28, 2018

  7Ps     consumer buying behavior     Marketing Strategies of Agricultural Products     Network Marketing Model     O2O