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Factors Influencing Tourism Marketing Strategies in CALABARZON Region
Alex D. Ylagan, Jennie Margaret M. Apritado
and Noelah Mae D. Borbon
Graduate School, Lyceum of the Philippines University Batangas
apylagan@lpubatangas.edu.ph
jmapritado@lpubatangas.edu.ph
nmdborbon@lpubatangas.edu.ph