Effectiveness of Marketing Strategies of LPU Batangas among CITHM Freshmen in the case of New Normal

Maria Angela U. Claveria, Crystal Gayle P. Cadungog, Jasmine C.
Enriquez, Diana Ashley C. Garcia, Emmerald M. Papasin,
and Dr. Noelah Mae D. Borbon

College of International Travel and Hospitality Management
Lyceum of the Philippines University - Batangas, Philippines
mariaangelaclaveria@lpubatangas.edu.ph, crystalgaylecadungog@lpubatangas.edu.ph,
jasmineenriquez@lpubatangas.edu.ph, dianaashleygarcia@lpubatangas.edu.ph,
emmeraldpapasin@lpubatangas.edu.ph,nmdborbon@lpubatangas.edu.ph
Date Received: August 9, 2021; Date Revised: August 12, 2021

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