Brand Equity Components of Tourist Destination in the Case of CALABARZON Region

Dr. Alex D. Ylagan
PhD in International Hospitality and Tourism Management
Graduate School, Lyceum of the Philippines University Batangas
apylagan@lpubatangas.edu.ph

Brand awareness Brand Image and Brand Loyalty Brand quality Tourist Destination


We aim to provide a medium open to the global community of scholars who aspire to have their researches published in a peer-viewed journal.