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Attrition and Retention in Higher Education Institution A Conjoint Analysis of Consumer Behavior in Higher Education

DANILO E. AZARCON, JR.1a, Cecilio D. Gallardo2b, Carljohnson G. Anacin1c, Edna Velasco2d
Research & Development Center, University of the Cordilleras, Baguio City, Philippines
College of Arts & Sciences, University of the Cordilleras, Baguio City, Philippines
adani10ph@yahoo.com; bcecilio.gallardo@yahoo.com; ccarljanacin@yahoo.com;
Date Received: July 13, 2014; Date Revised: September 3, 2014