Social Media Advertisements: An Art of Attracting Digital Natives in the 21st Century
Post Views: 0 S. Jeevitha, M.Thiagarajan Research Scholar, Alagappa Institute of Management, Alagappa University, Karaikudi Research Supervisor, Department of Business Administration, Alagappa Govt. Arts College, Karaikudi, Tamil Nadu, India rahujee@gmail.com, thiaga.mgmt75@gmail.com Date Received: August 27, 2019; Date Revised: October 24, 2019