Impacts of online banner advertisement on consumers‟ purchase intention: A theoretical framework
Post Views: 0 Salem Mohamed S. Busen, Che Su Mustaffa, Mohamad Bahtiar Department of Communication, Sch. of Multimedia Technology and Communication, Universiti Utara Malaysia debo_debo10@yahoo.com Date Received: December 29, 2015; Date Revised: February 3, 2016