The experience of using e-commerce platforms affects the online purchase intention of customers in the FMCG sector in Hanoi city
Post Views: 0 Pham Van Tuan, PhD, Nguyen Minh Ha, Bui Duy Hiep, Nguyen Quang Huy, Tran Thi Ngoc Mai and Pham Mai Phuong Associate Professor, Faculty of Marketing National Economics University, Hanoi, Vietnam