Development of Nora Performance and Management System for Creative Economy

This research study on “Development of Nora Performance and Management System for Creative Economy” is a qualitative research that aims to study 1) historical background, popular traditions, beliefs and management system of Nora performance; 2) problems encountered pertaining Nora performance and its management system; and 3) an appropriate model for development of Nora performance and management system for the creative economy. The target area of the research is a selection of 6 Nora performance teams in 3 provinces – Pathalung, Nakhon Sri Thammarat and Trang. The research methods are comprised of documentation studies, observations, interviews, group discussion and workshop. Data analysis was performed through a descriptive analysis. The research findings show that historical background of Nora ensembles are mostly derived and promoted from the families, relatives and other interested group of people. The research also finds that there are 9 elements of Nora performance, which comprise 1) the theater and scenes to be used for Nora performance; 2) the outstanding costumes to be used; 3) the musical instruments; 4) light and sound decoration; 5) the number of performers (20-70); 6) the stories to be performed; 7) the manager; 8) the popular traditions of performance; 9) Nora traditional beliefs. In terms of problems encountered, it was found that the popularity of Nora performance has decreased, since nowadays there is more technological media, thereby decreasing the amount of revenue and the degree of Nora inheritance. The research found that in developing Nora performance and management system for creative economy, the local curriculum should be developed for school use or educational academies. Besides, it may be developed in the form of a website database, books and videos, all of which should be aimed to meet public relations targets and distribution as well as to increase revenue. The local institutions should render cooperation and frequently promote the support of Nora performances.

Keywords – Creative Economy, Management, Nora, Performance, System.