Development of Family Inns in Ethnic Areas Danba of China

With a booming trend expressed in China’s rural tourism development, minority regions with natural and cultural resource superiority and simple style of nationalism, it has shown more advantages over urban tourism. With the increasingly prosperous rural tourism in China, family inn is becoming more and more attractive and welcome, especially in ethnic tourist villages, due to its low price, high quality, warm family atmosphere, beautiful natural environment and distinctive national features. Through the questionnaire survey to understand the tourists’ motivation for choosing family inns, as well as their expectations and satisfaction with family inns. Through interviews to learn about the difficulties faced by family inn owners in their operation and management and the government’s efforts in promoting development of tourism and family inn. Generally speaking, tourists have high expectations of family inns but low actual satisfaction. By developing family inns, women have improved their economy and political status. Government policies and financial support are indispensable to solve the difficulties faced by family inn owners. Deep investigation and analysis are needed to study the problems faced by family inns at different stages of development. How to maintain the “locality” and “nationality” in the family inns under the impact of external will be a new focus.

Keywords –ethnic tourism village; family inn; share benefits