Vanessa D. Gonzales
International Hospitality Management Department, Graduate School, Lyceum
of the Philippines University, Batangas City, Philippines
vanessa10_gonzales@yahoo.com
Date Received: March 7, 2017; Date Revised: March 25, 2017
Cultural and Economic Benefits of Festivals to Community Residents of Batangas, Philippines 787 KB 4 downloads
Vanessa D. Gonzales International Hospitality Management Department, Graduate School,...
This study determined the cultural and economic benefits of conducting festivals on the cities and municipalities of Batangas Province, Philippines. Descriptive type of research was utilized in the study. The respondents are the 250 local residents based in ten cities and municipalities forming the top 10 Batangas Festivals. Results showed that the community respondents strongly agreed that festival helps in the preservation of local culture and traditions. For those who belong in the high and average class, they have a more positive response compared to those in the lower class. Festivals can help recreate the image of the town to get on the tourism map where it helps the tourism industry of the specific area like Batangas by extending the tourism season. Every development happens in the province gives them the opportunity for life improvement. Festivals provide identity to the people that nourish the Filipino culture and strengthen the economic benefits through hard work and perseverance of the Batanguenos to be known their festivals worldwide.
Keywords: cultural, economic benefits, festivals, Batangas, religion