Jan Hazelen T. Magboo, Maureane Kate R. Añonuevo,
Nimell Carmelli H. Castillo, Princess Dindy T. Gulfo,
Harold Matt G. Lacay, Hadge A. Encio, Rey Fernan G. Refozar
College of Business Administration, Lyceum of the Philippines University,
Batangas City, Philippines
Date Received: September 15, 2019; Date Revised: April 8, 2020
Asia Pacific Journal of Academic Research in Business Administration
Vol. 6 No.1, 31-44 April 2020
P-ISSN: 2467-6691 E-ISSN: 2467-5148
apjarba@lpubatangas.edu.ph
Creative Marketing Strategies of Food Park Businesses in Batangas, Philippines 699 KB 3 downloads
Jan Hazelen T. Magboo, Maureane Kate R. Añonuevo, Nimell Carmelli H. Castillo, Princess...This study aimed to assess the Creative Marketing strategies of Food Park Businesses in Batangas, Philippines. It utilized the descriptive method of research. A total of 53 (100%) business owners/ managers of food parks in Lipa City and Batangas City that are selling food and beverages are the participants of the study. Most of the stalls in Lipa City are already closed, because they are the first to establish food parks and some of them faced business bankruptcy compared to Batangas City food parks. Based on the findings of the study, most of the owners who are using creative marketing strategies have survived more than a year in business. The marketing strategies used by the business owners are effective enough to attract customers. Food parks with an average customer of 31 and above have creative marketing strategies on branding while businesses in Lipa City have higher creativity on customers experience and visual merchandising.
Keywords: Creative Marketing Strategies, Food Park Businesses