Correlation Analysis of Customer Satisfaction and Loyalty in Carlito Peña Reyes Hospital

This study evaluated the patient satisfaction and present evidences for quality services and identified the level of satisfaction of patients to hospital services in different hospital areas such as the front liners, ward/ICU, support businesses and business office: The study also determined the loyalty of patients; and established the extent of relationship of patient satisfaction and loyalty. The descriptive research design was utilized in conducting the study. The researcher used a survey questionnaire as the data gathering instrument supported by interviews and observation. Results showed that the patients at CP Reyes Hospital were very satisfied to the quality medical services they received. Complaints were also identified at CP Reyes Hospital. The researcher proposed an action plan that medical service providers must focus on how to create attractive elements that increase customer satisfaction levels and gain customer. The overall recommendation is that CP Reyes Hospital should strive to maintain the high standard in order to keep patients satisfied with the services they received.

Keywords – Correlation Analysis, Customer Satisfaction, Health Care Institution