Kavee Wuttisen (DBA), Norma L. Meñez (PhD)
DR International Training and Research, Thailand; 2Lyceum of the
Philippines University, Batangas City, Philippines
lybat_external@yahoo.com
Date Received: July 14, 2020; Date Revised: November 11, 2020
Asia Pacific Journal of Academic Research in
Social Sciences
Vol. 5, No. 2, 67-74
ISSN 2545-904X (Print)
ISSN 2704-4157 (Online)
Controlling the Products of Weedy Rice in Central Region of Thailand 373 KB 3 downloads
Kavee Wuttisen (DBA), Norma L. Meñez (PhD) DR International Training and Research,...
This study assessed The Controlling the Products of Weedy Rice in the Central Region of Thailand. Surveys were used as the main data collection tool in the study. Data were collected via a survey conducted on customers in 8 Provinces in the Central Region of Thailand with a total of 160participants. Results showed that there is a high level on the factors affecting the control of the the Products of Weedy in terms of outbreak of Weedy Rice, product damage, low quality of rice, decreased revenue from production, product perception and advertising. There is also a high level of factor affecting the marketing of the product in the Central Region of Thailand in terms of product, price, place and promotion. The results of comparison of Controlling the Products of Weedy Rice in the Central Region of Thailand had no significant difference in terms of gender, age group, and educational attainment and correlation exists between the factors on Controlling the Products of Weedy Rice and the factors affecting the marketing.
Keywords: Weedy Rice, Controlling the Products of Weedy Rice, Product perception, Outbreak of Weedy Rice.