Wang Shuxia
Staff of School of Hospitality Management, Zhejiang Yuexiu University of
Foreign Languages; Student of Doctor of Philosophy in Management,
Lyceum of the Philippines University, Batangas City, Philippines
Date Received: March 11, 2018; Date Revised: July 20, 2018
Asia Pacific Journal of Multidisciplinary Research
Vol. 6 No. 3, 74-81
August 2018
P-ISSN 2350-7756
E-ISSN 2350-8442
CHED Recognized Journal
ASEAN Citation Index
Children Tourism Investigation and Analysis in Zhejiang Province, China 1,128 KB 1 downloads
Wang Shuxia Staff of School of Hospitality Management, Zhejiang Yuexiu University...
This study aimed to determine the main characteristics of the tourism demands of children and their families in Zhejiang Province; to determine the various influences of children on their family’s tourism decision-making; and try to predict the tourism consumption behavior of children and their families. The author chooses 350 families of children aged 1-14 years old in Zhejiang Province to investigate the behavioral characteristics of children and their families, the demand situation and the related factors that influence family travel decision-making. The children are mainly divided into three age groups of 1-6 years old, 7-9 years old and 10-14 years old. Then the tourist status of children and their families in different age groups is classified and analyzed. The results show that Zhejiang children have an important direct impact on family travel decision-making. Children in different age groups and their families have obvious differences in terms of tourism demand, tourism motivation, travel mode, travel time, travel duration and cost, and tourism focus and so on.
Keywords – Children tourism; Preferences; Attitude; Decision-making