CHED COE and COD Faculty Requirements for Communication Program Inputs to an Enhanced Faculty Development Plan

This paper presented the faculty requirements on Communication schools applying for CHED Centers for Excellence and Development. In this study, the retrospective design was used to examine existing records like the COE/COD requirements on Communication professors, faculty profile and performance evaluation. A total of 8 faculty members teaching professional subjects in Communication from 2014 to 2017 were the main subject of the study. They were interviewed to obtain firsthand information on faculty needs in terms of instructional, research and community extension competence. Findings of the study revealed that majority of the Communication professors are master’s degree holders, teaching 5 years and above, having the rank of Assistant Professor A with academe and industry experience, and a performance evaluation of Very Satisfactory. Of all the faculty criteria for COE and COD, the Faculty Awards and Recognition requires great improvement. With regard to teaching competence, there is a need for upgrading the instructional skills of the faculty particularly in the use of technology and e-learning. In terms of research, they need funding and training on communication research writing and publication as well. As to community extension, they wanted to develop a sustainable project which is aligned with their curriculum and program goals. In the end, a well-conceived faculty development plan was proposed. This preliminary study would be the first step towards determining a strong faculty line up for the department in line with its upcoming COE/COD application. More so, the result of this study is deemed important to the educational leaders and managers, to provide them valuable information as to what motivates faculty members towards professional development and scholarly productive activities and to institute effective training programs towards the professional and personal development of Communication professors.

Keywords: Center of Excellence and Development, Communication Program, Faculty Development, Higher Education