Challenges and Prospects of Entrepreneurs A Case Study

An entrepreneurship is an important role in economic activity. Entrepreneur is a person who undertakes a business in his own ability. A successful entrepreneur is always aware of the new developments and changes which he can adopt. Being an entrepreneur to takes risk and challenges to face. An organization comes into existence only because of own effort of an individual’s that would be prepared to assume the enterprise with him. But differentiate an entrepreneur from a successful entrepreneur are his achievements in the field of his/her business. Individual must have special quality that is known as entrepreneurship. The aim of this case study is to identify challenges and prospectus to the entrepreneurs. The research was conducted
through direct interview with the entrepreneurs. Primary and secondary data are used in this case study method. Out of available entrepreneurs to selected four entrepreneurs, who had their investment option form own sources. The methodology chosen is case study method; their history is studied in depth, the factors as to identify their secret of success what are challenges faced by them. Sampling methods are purposive sampling methods are used because of population selected for inclusion in the sample based on the ease of access. Case studies involve in-depth research and study of individuals. Purposive Sampling technique is adapted in this
study and structured questionnaire was used for data collection.

Keywords – Entrepreneurship, Labour Problems, Marketing Challenges and problems