Brand Equity Components of Tourist Destination: in the Case of CALABARZON Region

This study focuses on the components of brand equity of a tourist destination more specifically in the CALABARZON Region. As a result, brand value is seen as a crucial notion in business, as a strong brand may give marketers with advantages. Marketers look at the value of a brand from a range of perspectives. Customer-centered techniques are making the specific customer’s point of view one of the most critical elements for product and service improvement. The researcher made us of a descriptive survey method to assess the brand equity components of the tourist destination among the 335-local tourist in the region. The tourism product in the CALABARZON area is regarded as safe and dependable. The tourism attractions and destinations in the region may be readily remembered. The region’s tourism attractions stand out as being more unique than those in other areas. Also, as stated by the respondents, Attractions in the CALABARZON are favored while choosing a destination. It was recommended to Assessment on High quality tourism products and services may be included in the Tourism Destination Accreditation Matrix. The study is limited on the settings and perspective of the tourist destination in CALABARZON, thus future studies may be conducted on another region.

Keywords – Brand quality, Brand awareness, Brand Image and, Brand Loyalty, Tourist Destination