Amelyn A. Mote, Christian D. Bunyi, Eloisa Marie L. Cay, Ceejey H. De Sagun, Alexa Joanne Lea A.
Labores, Joanna May E. Villarosa, Jennie Margaret M. Apritado, Rhea Corina B. Mejia
Bachelor of Science in International Hospitality Management specialized in Cruise Line Operation in Hotel
Services, CITHM Professor, College of International Tourism and Hospitality Management Lyceum of the
Philippines University, Batangas City
Asia Pacific Journal of Education, Arts and Sciences | Vol. 1, No. 3 | July 2014
Awareness of External Environment to the International Curriculum of College of International Tourism and Hospitality Management 605 KB 1 downloads
Amelyn A. Mote, Christian D. Bunyi, Eloisa Marie L. Cay, Ceejey H. De Sagun, Alexa...
The study aimed to know the level of awareness of the external environment in Batangas City. Specifically, to assess the awareness of the external environment to the international curriculum of the College of International Tourism and Hospitality Management (CITHM) in terms of quality education, and employment opportunities. Furthermore, to propose an action plan to enhance the awareness of the external environment to the international curriculum of CITHM. The researchers used descriptive method of research in order to substantiate the awareness of external environment to international curriculum of CITHM. The results revealed that the respondents are aware in the international curriculum of CITHM in terms of quality education and employment opportunities. There are action plans to enhance the marketing strategy of LPU for the awareness of external environment on Dusit Thani Curriculum of CITHM.
Keywords – External Environment, International Curriculum, CITHM