Asia Pacific Journal of Academic Research in Business Administration
Commission on Higher Education Recognized Research Journal
Incubation Grant for 2017-2019
P-ISSN: 2350-7756
E-ISSN: 2350-8442
August 2020
- Promotional Strategies, Selling Competencies and Financial Management of Micro, Small and Medium Enterprises: Basis for Sales Performance Framework
Virginia M. Robledo, PhDM
Doctor of Philosophy in Management, Lyceum of the Philippines University – Batangas
pp. 1-16 - Service Quality Audit and Business Optimization among Engineering Consulting Firms
Simeon C. Gonzales Jr, MBA
Graduate School, Lyceum of the Philippines University, Batangas City
pp 17-25 - Customer Feedback on the Five-Star Hotel Industry in ThailandAphisavadh Chaiyapolphat Sirivadhanawaravachara and Dr. Norma L. Menez
137 Pillars Hotels & Resorts, Bangkok, Thailand; Graduate School, Lyceum of the Philippines University, Batangas City
pp. 26-34 - The Relationship Between Content Marketing, E-Promotion, E-WOM and Intentions to Book Hotel Rooms in Thailand
Dr. Supaprawat Siripipatthanakul, Pongsakorn Limna, Dr. Sutithep Siripipattanakul, Pichakoon Auttawechasakoon
Bangkok Thonburi University, Thailand, Unitar International University, Malaysia, Kasetsart University, Thailand, Burapha University, Thailand
pp. 35-42 - Marketing Strategy and Marketing Mix towards Recovery of Hospitality Industry
Abegale G. Pangan
Graduate School, Lyceum of the Philippines University Batangas
pp. 43-52 - Proposed Innovations for Beverage Industry: Inputs from Customers Feedback
Janzell Palbacal
College of International Tourism & Hospitality Management, Lyceum of the Philippines University Batangas
pp. 53-59 - Marketing Problems in the Operations of Exhibition in Bangkok Metropolis
Thundaya Aiyarakul and Norma L. Menez, PhD
35 Line Innovation Co. ,Ltd, Bangkok, Thailand; Graduate, Lyceum of the Philippines University Batangas
pp. 60-69 - Tourist Destination Image of La Union Province
Edison Paul B. Bambico and Dr. Sevillia S. Felicen
Graduate School, Lyceum of the Philippines University – Batangas
pp. 70-78 - Entrepreneur Characteristics and Credit Standing Among SMEs in Thailand
Pariwat Wimonpichapong and Dr. Norma L. Menez
Minburi Remand Prison, Department of Corrections, Ministry of Justice, Thailand; Graduate School, Lyceum of the Philippines University Batangas
pp. 79-85 - The experience of using e-commerce platforms affects the online purchase intention of customers in the FMCG (Fast moving consumer goods) sector in Hanoi City
Pham Van Tuan, PhD, Nguyen Minh Ha, Bui Duy Hiep, Nguyen Quang Huy, Tran Thi Ngoc Mai, Pham Mai Phuong
Faculty of Marketing, University, Hanoi, Vietnam
pp 86-93 - Effectiveness Of Electronic to Mobile Transactional Operations in the Bureau of Customs
Dr. Filomena M. Mendoza
College of Business Administration, Lyceum of the Philippines University Batangas
pp. 94-105 - Performance of Selected Top Performing Multi-Purpose Cooperatives in Batangas City: Basis for Cooperative Management Framework
Derick D. De Guzman
College of Business Administration, Lyceum of the Philippines University, Batangas City,
pp. 106-115 - Factor AnalysisonOnline Food Delivery Service in the New Norma
Alexis M. Bagot, Jen Ysabelle P. Bagui, Ginell Joseph I. De Roxas, Linette H. Maalihan, Saira M. Moro, Ma. Nicole D. Pattalitan, Dr. Noelah Mae D. Borbon
College of Business Administration, Lyceum of the Philippines University Batangas
pp 116-121
