Analysis on Innovation Factors of OEM Foreign Trade Enterprises Taking Zhejiang Textile Industry Experience

This study investigated the innovation factors of OEM foreign trade enterprises. Research methods such as descriptive statistics, evaluation, and factor analysis were utilized. Respondents were 110 textile enterprises in Zhejiang Province, China. These enterprises were OEM foreign trade enterprises, mainly processing and producing for some foreign superior brands. Data resource were collected through questionnaire survey and documentary analysis. The content of the survey was about these textile enterprises innovation. The study analyzed the factors OEM foreign trade enterprise innovation, pointing out the factors which affect the innovation of learning by doing foreign trade enterprises from the OEM product, organization, marketing, open innovation point of view there. The research result shows that originality was very important in product innovation. Information systems was helpful to re-engineer processes and simplify employee work processes in process innovation. To organizational innovation, innovative organizational performance policies was the most effective. External knowledge was valuable to open innovation,

Keywords – Textile industry; OEM Enterprise Innovation; Innovation factors