A Proposed Framework of Commitment for Hotel Industry in CALABARZON Region, Philippines

The hotel industry shall have a sense of responsibility and commitment in protecting and conserving the natural beauty of CALABARZON. This study focused on the hotel industry’s Corporate Social Responsibility in terms of significance and practices. It aims to assess the corporate social responsibility of the different DOT Accredited hotels in CALABARZON region as the foundation for proposed framework of commitment. The paper also assessed the hotel establishment’s consciousness and awareness of their corporate social responsibility, as part of fast-growing hospitality industry they must also be the first one to have the passion and heart in helping and reaching out for the community and for the environment making it their commitment. Descriptive type of research was utilized in the study with 130 hotel employees from the 45 DOT accredited establishments served as participants. This study revealed that the employees have high level of response on the significance of CSR primarily on philanthropic aspect, followed by legal and ethical aspect while economic aspect as the least. The hotel, resorts and tourist inn have higher level of CSR practices primarily in the environment related effort followed by ethical labor and philanthropical effort as well as social engagement. A Framework of Commitment for CSR for the continuous improvement of hotel industry was proposed.

Keywords – CALABARZON, Commitment, Corporate Social Responsibility, Hotel Industry,